Omdia: Samsung Reduces Market Share Gap with Sony

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KoreanInvestors quotes Omdia Research claiming that Samsung gradually reduces the market share gap with Sony:

"According to market researcher OMDIA, the global market share gap in the CMOS image sensor between Sony and Samsung has narrowed significantly this year.

Sony’s global market share, which rose to as high as 56.2% in the third quarter of 2019, fell to an estimated 42.5% in the second quarter of 2020.

In the same period, the market share of Samsung, the world’s No. 2 image sensor maker, rose to 21.7% from 16.7%, narrowing the gap with the Japanese company to 20.8 percentage points from 39.5 percentage points.

Analysts attribute Samsung’s advancement in the image sensor market to the increase in shipments of its high-end products and a growing client base such as Chinse electronics firm Xiaomi Corp.

“Image sensors are one of the three key products of Samsung in its system chip product lines that can become the world’s number one,” said Inyup Kang, head of System LSI Business & President at Samsung.

The global spread of the Covid-19 coronavirus also played a role in Samsung’s greater market share, as many U.S. consumer electronics companies are delaying the launch of new products, using Sony’s image sensors, while Samsung’s major clients in China have raised their order volumes of image sensors.

Samsung plans to focus on high-end products to raise its market share as the global market of high-resolution image sensors are estimated to rise at an average annual rate of 87% until 2024.

SK Hynix unveiled new CMOS image sensors under the brand “Black Pearl,” targeting a mid-tier market last year. Its market share rose from around 2% in 2019 to 3.4% in the second quarter of this year.
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