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Bloomberg, IEEE Spectrum: Starting later this month, Uber will allow customers in downtown Pittsburgh to summon self-driving cars from their phones, crossing an important milestone that no automotive or technology company has yet achieved.“The minute it was clear to us that our friends in [Google] Mountain View were going to be getting in the ride-sharing space, we needed to make sure there is an alternative [self-driving car],” says Uber CEO Travis Kalanick. “Because if there is not, we’re not going to have any business.” Developing an autonomous vehicle, he adds, “is basically existential for us.”
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| Uber’s modified Volvo XC90 SUV. |

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